Released August 2024
Persuasive:
40 Lessons in Communicating for the Common Good
A Practical, Engaging Guide for Managers and Leaders
PHOTO BY JASMINE JACKSON
Experience is a powerful teacher. In Persuasive, Marrianne McMullen brings that teacher to us all.
Through 40 pivotal career stories, McMullen shares key lessons in communication, management, and persuasion. The book also introduces the Persuasion Matrix, a unique model rooted in persuasion theory that provides a framework for organizing effective communication campaigns.
Woven through the professional anecdotes are stories of marriage, family—including foster parenting— and the challenges of class mobility. Every professional journey is unique and instructive. This succinct volume captures one full, professional journey with dozens of lessons for us all.
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Inside Persuasive
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