Reviews
What others are saying about Persuasive: 40 Lessons in
Communicating for the Common Good
Useful Management Tips & Communication Lessons
“McMullen has been a boss and has worked for many bosses, some great, some not so much. Do you supervise people? Some of the most useful advice in this book relates to how to treat people. We can always improve our communication skills. This book can help you to do it.”
Vick Mickunas
Dayton Daily News
Value of Engaged Scholarship and Activism
“Persuasive is a gift to the communications field that demonstrates the true value of engaged scholarship and communication activism. Ranging from prostitution and politics to labor movements, McMullen’s memoir is an extraordinary example of the impact that professional communicators can have on society.”
Christopher Reed Groscurth
Author of Future Ready Leadership: Strategies for the Fourth Industrial Revolution
For the Change Agent in Your Life
“Marrianne McMullen is a smart communicator and doer, and when you meet her the kind of magnetic person you instantly want on your team. Her new book Persuasive offers professional and personal lessons based on her years of experience. This one will make a great gift for the up and coming change agent in your life.”
Andy Rotherham
Eduwonk Blog
A Visit Backstage
“Marrianne McMullen has played many roles as a communication professional—journalist, entrepreneur, public servant, and advocate. She takes you backstage to reveal the inner workings of stories that change hearts and minds.”
Matthew Kohut
Managing Partner, KNP Communications
Informative Primer
“A breezy communications primer enriched by stories from Marrianne McMullen’s wide-ranging career as a journalist, organizer, strategist and communicator—from community newspapers to the Obama years. Her Persuasion Matrix should inform any communications campaign.”
Thom Clark
Investigative Project on Race and Equity
Public Narrative (formerly Community Media Workshop) founder