Celebrating two years of
Persuasive:
40 Lessons in Communicating for the Common Good
Practical, Engaging Guide for Communication Leaders
Experience is a powerful teacher. In her book and through workshops, Marrianne McMullen brings that teacher to us all.
Through 40 pivotal career stories in Persuasive, McMullen shares key lessons in communication and management. The book also introduces the Persuasion Matrix, a unique model rooted in persuasion theory that provides a framework for organizing effective communication campaigns.
Every professional journey is unique and instructive. This succinct volume captures one full, professional journey with dozens of lessons for us all.
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Marrianne also leads a range of workshops that can help communicators craft effective campaigns and lead successful teams.
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Inside Persuasive
Content Overview
A description of the six sections of the book and what readers can expect to learn.
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See what others are saying about Persuasive.
Events
Talks, workshops, bookstore events and media interviews..